Three area farmers’ markets are taking part in a campaign to promote Illinois agriculture and better nutrition. Governor Quinn recently launched the "Where Fresh Is" campaign, to promote the purchase of Illinois-produced fruits and vegetables. According to the Governor, more than ninety percent of the food now eaten in Illinois is imported. If residents bought more food produced in Illinois, it would support 75-thousand farms and 75-thousand food processing jobs, while also providing fresher, more nutritious foods. As part of the campaign, Quinn encourages residents to take the "Buy Illinois Challenge" and pledge to spend 10-dollars of their existing grocery bill per week on Illinois products. He says that would generate more than two billion dollars in new economic activity every year, create thousands of jobs in the farming and food industries, and revitalize both rural and urban communities. Farmers' markets participating in the "Where Fresh Is" campaign include the City of Spring Valley Farmers' Market in Bureau County and in Henry County, the Geneseo Farmers' Market and Kewanee Farmers' Market.