Gatorade Under Fire For App That Calls Water 'The Enemy'
1/9/2014 2:35:05 PM
Gatorade is getting some heat over an ad campaign that referred to water as "the enemy of performance." A food activist and blogger has filed a complaint with the New York State Attorney General, saying the viral campaign is deceptive advertising. A mobile app game connected to the campaign features an avatar of Olympic sprinter Usain Bolt. Gamers try to navigate Bolt through an obstacle course and he goes faster if he picks up bottles of Gatorade and slower if he's unable to avoid drops of water. The food activist, Nancy Huehnergarth [[ HYOO-ner-garth ]], says she's filed the complaint because it sends the wrong type of message to kids, who can be easily influenced by this type of advertising.